Australia is being transformed by an ageing population of 5.5 million people born between 1946 and 1965 are now aged in their 50’s and 60’s – that is over 800 baby boomers turning 50 each day. But what does this mean for the aged-care facilities? As our baby boomers are becoming the largest consumers of aged-care and retirement living, the industry is becoming increasingly aware that baby boomers’ retirement from the workforce will have a major bearing on aged-care facility competition.
Consumers are becoming fussier about their visitor’s experience as they are wanting their retirement facility to not only aid in mental well-being, resilience and recovery but there is an expectation that the retirement facility will have grounds that are social, calming and aesthetically pleasing.
This is what will determine the success of an aged-care and retirement living facility.
Baby boomers know they have options and they will spend their money on what they feel will make them happier. A beautiful landscape that is warm and welcoming will contribute greatly to their overall quality of living and they are very aware of this. There is no doubt in our mind that this is a big selling factor.
Forming an environment that is conducive of tranquillity will benefit the residents, guest and staff members. At the end of the day, if the staff are happy it will reflect in the service they give to the residents and guests. It is a known fact that employees with high job satisfaction are generally more productive, engaged and loyal to their companies.
The grounds not only affect the overall mood but can enhance the stay time of visitors who are coming to see their loved ones (as they are happier to stay longer in a welcoming space instead of a bedroom or community area). The grounds serve as a social place.
By providing a beautiful, manicured garden that is blooming with colour and floral perfumes, you are appealing to potential customers and residents in a market that is currently growing exponentially. Their first impression is the one that counts.